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I would not call them "false" release dates. They are real release dates. But yes, the date keeps getting pushed back.

Bantam, like all major publishers, does not sell directly to the readers, but rather to bookstores. We want to please the booksellers, especially the 600 pound gorillas like B&N and Amazon who buy hundreds of thousands of copies. And B&N and Amazon keep asking us to hold up the mass market, since the hardcover is still selling so strongly. (A "problem" most writers would kill to have).

Release of a mass market paperback tends to drive a spike through hardcover sales, so generally speaking a publisher wants to wait until the hardback has run its course before bringing out the cheaper edition. In this case, however, DANCE is behaving like the Energizer Bunny, so...

And hey, I just gave you guys the Arianne chapter. Let that one hold you for a while.

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grrm
George R.R. Martin
George R. R. Martin

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