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New York, New York

It's a helluva town. The Bronx is up and the Battery's down. The people all ride in a hole in the ground. Also, it's the headquarters for all your GAME OF THRONES merchandising needs.

Just check out the HBO store at 1100 Avenue of the Americas (Sixth Avenue, for you out of towners). The shop was transformed last night into the official GAME OF THRONESD headquarters -- the first and only one of its kind the world.

All of the merchandise from HBO's on-line shop will be offered at the store. The shop has also gas props straight from the set on display, and GAME OF THRONES content running on the multimedia components. So it's museum as well as a shop.

HBO plays to update continually over the next several months with rotating displays, official merchandiing and promotions.

So New Yorkers... get down into that hole in the ground. Visit early! Visit often! OOOOHHH and AAAHHHHH.

And while you're in town, have a pizza for me at one of the many great NYC pizza places.

This is the best thing to happen to NYC since the Giants won the SuperBowl.


( 54 comments — Leave a comment )
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Mar. 17th, 2011 10:16 pm (UTC)
Hopefully we don't have to pay the "Dwarf's Penny" on any merchandise.
Mar. 17th, 2011 10:20 pm (UTC)
Amazing photos -- hat's off to whoever sent you those. Though I admit, the lock next to the dragon eggs is stumping me ... the lock from the chest they're kept in, perhaps?

Wish there was more Night's Watch stuff -- or maybe a maester's chain, at least, that'd have been neat to see close up.

The Maester's Path is still running, for those who want to get a clip with Tyrion, the Old Bear, and Maester Aemon. Not too long before the penultimate link goes out, too!
Mar. 17th, 2011 10:21 pm (UTC)
I'm so there.
Mar. 17th, 2011 10:24 pm (UTC)
New York New York
Woo Hoo! Looks like a bounty of good loot. Love them dragon eggs!
Mar. 17th, 2011 10:29 pm (UTC)
This is more cool than a cool thing on a cool day.
Mar. 17th, 2011 10:30 pm (UTC)
OMG, stopping by tomorrow on my way home from work!!!! <3
I needed to pick up make-up at Sephora's anyway, so yay!
Mar. 17th, 2011 10:34 pm (UTC)
It's a helluva town. The Bronx is up and the Battery's down. The people all ride in a hole in the ground.

Not to mention all the Aces and Jokers ... ;-)
Mar. 17th, 2011 10:42 pm (UTC)
I may just need to road trip this.
Mar. 17th, 2011 10:44 pm (UTC)
For a good, cheap NYC pizza I highly recommend Little Italy Pizza on 45th St, just a few blocks up from the HBO store.

Gonna have to check this out, maybe tomorrow. Got to see all those props.
Mar. 19th, 2011 04:13 am (UTC)
I didn't know there were any pizza places in Manhattan north of Spring St.
Mar. 17th, 2011 10:46 pm (UTC)
It looks amazing! It's so exciting to see the essence of the books standing there in windows or laid out on shelves.
Mar. 17th, 2011 10:52 pm (UTC)
Very cool! Wish I was close enough to stop in. It's nice to see that you are FINALLY getting the kind of recognition you deserve for your amazing work.
Mar. 17th, 2011 10:57 pm (UTC)
Do you have a recommendation for a good pizza place? I live in the city, and I always like finding out what other people's favorites are.

Also, the stuff in the store looks pretty cool. I like how they handled the decorative elements of the armor.
Mar. 17th, 2011 11:10 pm (UTC)
I see banners.
But...sadly the Stark banner is just the direwolf head. I hope HBO has two variations. I know lots of fans are and were hoping to see full direwolf body tshirts and banners. Hopefully the banners, if HBO sells banners, are shorter in length

Awesome to see all that cool stuff.
Mar. 17th, 2011 11:15 pm (UTC)
That's where I live! I'll have to drop in.
Mar. 17th, 2011 11:28 pm (UTC)
Road Trip
Definitely Heading up to NYC soon
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( 54 comments — Leave a comment )


George R.R. Martin
George R. R. Martin

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